I'm Karen. Yes, the name is unfortunate, but I’ve decided to rise above it.

This portfolio includes blogs, essays, marketing emails, and video scripts. I am open to roles that blend communication with strong operational support, where clarity and consistency matter.

I am a content producer, strategist, copywriter, and creative generalist who can find the story in just about anything. I have written everything from emotionally honest essays on motherhood to B2B content for a software platform that keeps the furniture industry running. (Seriously.)

Throughout my career, I have shaped brand voices, edited marketing campaigns, ghostwritten executive insights, and scripted videos for audiences ranging from middle-school-aged kids to adults. I love the intersection of story, substance, and strategy, but I also appreciate the structure that makes good creative work possible.

Before moving fully into communications, I spent several years in administrative roles supporting leaders, managing schedules, coordinating programs, and keeping projects organized. Those early years shaped how I work today. I’m detail-focused, systems-minded, and genuinely energized by behind-the-scenes tasks that help teams function smoothly.

I’ve created content for churches, nonprofits, tech companies, and growing brands, and I’ve learned that I am happiest with meaningful work that combines service and creativity. Whether I’m writing, editing, organizing, or quietly solving problems before anyone notices them, my goal is simple: communicate like a human and leave things better than I found them.

• Administrative Execution: Calendar organization, task management, internal communication support, and inbox triage
• Workflow & Systems Management: Experience with CMS tools, project management platforms, and maintaining accurate, organized digital processes
• Detail-Oriented Operations: Fact-checking, link-checking, proofreading, and quality assurance for high-volume communications
• Cross-Team Support: Coordinating projects, preparing materials, taking action items, and keeping teams moving smoothly

• Long-Form Content Writing: SEO-driven blog posts, ghostwritten leadership articles, and B2B insights

• Creative Copywriting: Email campaigns, ad scripts, video voiceovers, and nonprofit storytelling

• Video Production: Skilled in Adobe Premiere Pro, scripting, editing, and concept development

• Content Strategy & Editing: Interviewing, repurposing content, and optimizing for channel-specific goals

• Visual Content Design: Canva designs for social media, email, and web-based visuals

• Website Copywriting: Conversational, search-optimized copy aligned with brand voice and UX

From script to final cut, I’ve created branded video content that aligns storytelling with strategy. Below are a few samples showcasing my production, editing, and content planning skills using Adobe Premiere Pro.

• Brand Highlight Reel – STORIS
  
• Client Profile Case Study – Wichita Furniture & Mattress
• YouTube B2B Video Ad

1. Not a Fan (December 2019-LIVE)
2. Subject to Change (2018-LIVE)
3. I Want to Believe, But (2017-LIVE)
4. I Want to Believe, But Part 2 (2017-Recorded)
5. I Want to Believe, But Part 3 (2017-Recorded)
6. Volunteer Training Instructional Video (2021-Recorded)

Have a project? Need a sharp editor or reliable writer? I’m here for it. Whether you need B2B content, creative storytelling, a steady hand on the administrative details, or someone who can turn "we should write this" into "here’s the draft," I’m your person.

📧 Email: karen.veenstra@gmail.com
🔗 LinkedIn: linkedin.com/in/karenveenstra

Let’s make something great.